Imagine you are searching for a new car, and you know exactly which one you want. You are scouring different websites and local dealerships. You finally find that two different dealerships have the exact car you want. How do you decide? You decide to visit each dealership. The first one has faded paint on the building, the salesperson's shirt is un-tucked and the dealership's sign is quite old. So, you head to the next dealership. Here the paint is new, the salespeople are dressed well, and they even have a brand new LED sign out front! Knowing this, which dealership do you buy your car at? Planning and executing your event can be very much the same. Usually the goal is to motivate employees, sell an idea or to get everyone on the same page. Just like the dealerships, small details ca...